The new Alice in Wonderland remake is directed by Tim Burton and is due for release in 2010. The way that Burton has set about creating the way that the film posters have been created portrays exactly how the piece is supposed to come across.

There are many different denotations and connotations that are brought across in the use of this movie poster.

Examples of the uses of connotations and denotations are that the Background is the way that the top hats are encircled on a green base. He is wearing a hat himself, it looks battered and bandaged. His hands are shown to be worn out and possibly injured. The Man Hatter is shown to have a clear white face and thick bushy orange hair. Almost, as a juxtapose, he is drinking a cup of tea and wearing a sophisticated jacket.

You can connote from this that it uses green as it represents the hedges and nature of which the film is set - primary in the Queen of Heart’s garden. He is very old and tired, showing that he is only just holding together, perhaps on the verge of or suffering from a nervous breakdown. He has been many different situations, and it has physically hurt him; he has obviously been shocked and shown devastation. He seems to be a twisted and deranged character, but is doing a everyday action. From the facedown he looks very usual, and sophisticated.

In this poster, the use of Barthes’ theory of the narrative codes is brought across.

The most obvious code that is brought across is the symbolic code which shows how he is maniacally dressed and has a bizarre appearance; however, he is drinking a cup of tea, which is stereotypically shown to be normality.

The enigma code is brought across. The Mad Hatter is shown to be staring at the people that would be viewing the poster; obviously, he is mentally ill and the poster is designed to try to show the audience how the character is feeling and the idea that he is odd; the action in this piece is the Mad Hatter drinking his tea.

With his bushy orange hair and shocking appearance, it is shown that the character is strange, stereotypically through the use of culture; people are brought up that a clown has wild bright coloured hair, clowns are normally shown to be odd or strange - meaning that the Mad Hatter also reflects this.